An ideal career path for the fashion-forward or trendsetting individual, the fashion industry is fast-paced and constantly evolving. If you’re looking to turn your keen eye for style into your dream job, VCAD’s Fashion Design - Specialization in Marketing program will help you refine your skills in garment creation and branding strategies. In the first five terms, you’ll gain a thorough understanding of the practical and technical skills involved in pattern making, garment construction, and apparel production. The last two terms will focus on marketing, business, and fashion show production — including staging and marketing a runway show. By the end of the program, you will have created a professional portfolio that highlights your unique ideas and concepts, and will help you apply for positions in apparel design, product development, retail management, visual display, and much more. Upon successful completion of this program, you will be able to: . Apply knowledge and skills resulting from the study of modern fashion illustration, fashion design, design concepts and techniques in the creation of original garments that exceed industry design and quality standards Understand the relationship between fashion illustration, apparel design and product development and be able to communicate effectively design ideas between various manufacturing, marketing and merchandising components of the industry Construct and analyze garments so as to comment on the quality of construction, efficacy of the design, finishing techniques, and price point Analyze different classifications of apparel: men’s, women’s and children’s and discount in regard to price points, fit, construction and the market Understand the product development, apparel production, and textile life cycles in the context of their impact on design, merchandising and marketing Describe the importance of fashion forecasting, on the design, marketing and merchandising of apparel Develop a portfolio containing original design work, flats and specifications, photographs, a promotional kit and a final themed collection consisting of at least four original garments Describe and demonstrate the role of target marketing, market segmentation, and niche markets in the effective placement of sales product Articulate the role of branding and private labels in generating sales Describe the role of costing and merchandise management on ROI Source, negotiate and select fashion show venues Schedule, budget and coordinate a runway production And more!

Discover a vibrant career in fashion marketing and retail. VCAD’s Marketing and Merchandising for Fashion - Merchandising Specialization will train you in apparel production, fashion styling, visual displays, product and consumer merchandising, and more. This program is available in Calgary. Fill out the Request Info form above to learn more about the program – or apply today! Program Overview The fashion business is constantly evolving. This industry needs creative professionals like you, who are passionate about design, trends, and sales promotions. VCAD’s Marketing and Merchandising for Fashion - Merchandising Specialization will provide an in-depth understanding about retail strategic planning, customer and channel relationships, the fashion product life cycle, and much more. By the end of the program, you will have created a professional portfolio that demonstrates your skills in fashion marketing and merchandising, and will help you to apply for positions in buying, retail management, marketing, promotions, and more. Upon successful completion of this program, you will be able to: Illustrate fashion design concepts Apply the knowledge and skills resulting from the study of modern fashion illustration concepts and techniques to present day marketing problems Provide a history of the influence of fashion on each generation of designers Deconstruct garments and finishing techniques Map different classifications of apparel to target markets and promotions Describe the product development, apparel production, and textile life cycles and the impact these have on successful merchandising and marketing Articulate the role of branding and private labels in generating sales Describe the role of costing and merchandise management on ROI Define retailing and explain the steps in strategic planning for meeting ROI Write, present, and critique plans and proposals Successfully participate and contribute to the success of a team Develop a professional network.

Are you passionate about page layout? Fascinated by product packaging? Does typography make you swoon? If so, then turn your passion into a rewarding and creative career. With the Graphic Design diploma program at VCAD, you will build a skill set that complements your artistic talents so you can launch a successful career as a graphic designer. In this program, you’ll focus on learning techniques used in both traditional and computer graphic design, including drawing, design, colour theory and typography, as well as the standard software used in the industry. You’ll learn to design for publications, packaging, advertising, corporate branding and websites. Transition into the professional realm with a portfolio that showcases both your creative flare and impressive skills. Career opportunities exist in a wide variety of fields, including graphic design firms, marketing agencies and advertising companies. Magazines, newspapers, professional printers and web development companies also require graphic designers. Event promotions and planning services may also employ graphic designers.